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Who We Are
Plum Strategies is a real estate investment and advisory firm.
We are not traditional agents.
We are not high-pressure investors.
We operate as strategists — helping homeowners understand all viable options for selling
a property when the situation is complicated, time-sensitive, or emotionally difficult.
Our Philosophy
We believe:
Every property and homeowner situation is different
The best solution depends on condition, timeline, and goals
Not every home should be sold the same way
Transparency builds trust
Walking away is better than forcing a bad deal
WHO We Serve
We work with Homeowners who are facing challenges
Overwhelm, uncertainty, and “where do I even start?” are common places our clients find themselves.
Especially when time, health, or life circumstances narrow the path forward.
When Selling Feels Complicated
Divorce or separation creating urgency
Inherited or probate properties with added responsibility
Financial strain or foreclosure pressure
Properties in need of repairs or updates
Homes that struggle on the traditional market
Monica Armas
Real Estate Advisor
(469) 945-7027
PROPERTIES NAVIGATED
500+
Residential properties evaluated and guided through complex, distressed, or time-sensitive situations.
EXIT STRATEGIES EXECUTED
6+
As-Is Sales, Strategic Resale (Novation), and Renovation-Driven Solutions tailored to each property.
HOMEOWNERS ADVISED
300+
Homeowners supported through difficult decisions involving divorce, probate, financial stress, and uncertainty.
YEARS OF EXPERIENCE
10+
Hands-on experience in residential investing, advisory, and execution-driven real estate solutions.
Experienced Professionals Behind Every Strategy
OUR LEADERSHIP & ADVISORY TEAM
Founder & Managing Principal
Monica Armas
Leads overall investment strategy, property evaluation, and execution oversight. Focused on solving complex residential situations through clear analysis and disciplined decision-making.
Director of Strategy & Advisory
Jane Smith
Specializes in homeowner advisory, exit strategy analysis, and scenario planning for distressed, inherited, and time-sensitive properties.
Acquisitions & Execution Lead
Michael R.
Oversees property analysis, renovation coordination, and transaction execution. Ensures each strategy aligns with timelines, budgets, and real-world constraints.
Operations & Client Coordination
Leah Davis
Manages communication, documentation, and process flow to ensure homeowners experience clarity, transparency, and consistency throughout every engagement.
5000+ active sponsors backed us
Some Questions & Answers
Frequently Q. & A.
What types of property situations do you work with?
We work with homeowners facing complex or non-traditional residential property situations, including divorce, probate or inherited properties, financial distress, outdated homes, and time-sensitive circumstances where a traditional sale may not be the best fit.
Are you real estate agents or brokers?
No. Plum Strategies is not a traditional real estate brokerage. We are a residential real estate investment and advisory firm focused on strategy, evaluation, and execution rather than listings or commissions.
What options do you typically provide?
Every situation is different, but we commonly advise on and execute solutions such as as-is sales, strategic resales (novation-style structures), renovations and flips, or other non-traditional exits based on goals, timelines, and property condition.
How long does the process usually take?
Timelines vary depending on the property, situation, and chosen strategy. Some solutions can move quickly, while others focus on maximizing value over time. Our role is to clearly outline the options, timelines, and trade-offs upfront so you can make informed decisions.
Do you buy the property directly?
In some cases, yes. In others, we may structure or coordinate alternative solutions. We explain exactly how each option works, including risks and outcomes, before anything moves forward.
Where do you operate?
We work with homeowners in select markets and on a case-by-case basis. Many consultations and evaluations can be handled remotely, allowing us to support clients even during difficult or time-sensitive situations.
Disclaimer
Consultations are informational and advisory in nature. Not all properties or situations qualify for every solution.